Burly Wolf
Field Notes

Useful ideas. No filler.

Straight answers on marketing, websites, AI and winning more customers.

Field Guide · 01
Why AI Recommends
Your Competitors

The no-nonsense AI visibility guide.

What AI tools look for, why competitors keep showing up and how to become easier to understand, trust and recommend.

Read the guide
Industry Guide
AI visibility for Trades and Home Services

When someone asks AI for a good local tradie, are you on the shortlist? The gaps that keep trades off the list, and what to fix first.

Industry Guide
AI visibility for Financial Services

When AI is asked to recommend a broker or adviser, can it confirm you exist and what you do? What to fix without overclaiming.

Industry Guide
AI visibility for Professional Services

When AI is asked who is best for a specific job, does it understand what you are best at? How to be clear enough to be chosen.

AI visibility
Why AI visibility starts with clear business signals

AI can only recommend what it understands. Start with clear, consistent information about who you are and what you do.

Diagnosis
Is it your ads or your website?

When enquiries dry up the ad account gets the blame. Often the real problem sits somewhere else on the path.

Field Notes

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