Burly Wolf
About Burly Wolf

Straight answers. Practical fixes.

Too many businesses are sold activity, not results. They need someone to find what is actually wrong and fix it.

Tell us what's not workingSee what we fix
Why Burly Wolf

Why Burly Wolf exists.

Large companies have experienced growth leaders, specialist teams and hard commercial discipline behind every marketing decision. Established SMEs rarely do. Too often they are left choosing between agencies that sell more activity, freelancers who fix one isolated task or consultants who deliver a report and leave before anything is implemented.

Burly Wolf brings the useful parts of that corporate growth world to businesses that could never justify a full-time CMO: clear diagnosis, commercial prioritisation, measurement, accountability and practical implementation. It removes the corporate complexity and the inflated overhead. Find where customers and money are being lost, fix what matters most and stay accountable for the work.

The founder

Jason Johnson.

Jason Johnson making notes during a client review at his desk
Jason Johnson, Gold Coast

Jason is a former CMO with more than 20 years in customer acquisition across fintech, marketplaces and technology. He has led growth at Cupid Media, Social Discovery Group and NASDAQ-listed Beeline, managing more than US$500 million in advertising spend across his career and owning budgets above US$65 million in a single year, across more than 50 brands serving over 200 million customers. The teams he led were named Google's Best In-House Team and Adobe's APAC Campaign Superstar.

Burly Wolf is a registered Australian business (ABN 91 963 828 916), started in 2026 and based on the Gold Coast, Queensland. When you work with Burly Wolf you deal with Jason directly. Reach him at jason@burlywolf.com.au.

US$500M+
advertising spend managed, career to date
200M+
customers across the brands
US$65M+
a year in acquisition budgets owned
50+
brands grown worldwide
Endorsements

Burly Wolf is new. The track record isn’t.

There are no Burly Wolf client results to show yet. There is the person behind it. Here is what colleagues and partners at Google and Beeline say about working with Jason.

“He developed reporting systems that connected marketing spend directly to return on ad spend, providing visibility and accountability that had not previously existed [...] a more disciplined approach to customer acquisition.”

Jess Kennedy
COO, Beeline (NASDAQ: BLNE)

“His digital performance marketing expertise is second to none and is known at Google to be one of the more sophisticated digital marketers in this country.”

Yvonne Cheung
Head of Telco and Travel, Google AUNZ

“He embodies a solution mindset, willingness to test, and hunger to get results.”

Alex Steeves
Account Executive, Google
The Gold Coast coastline, looking along the beach to the Surfers Paradise skyline
Delivery

How the work gets done.

Jason diagnoses the problem, sets the priorities and stays accountable for the work. Trusted specialists we bring in handle the deeper advertising, design, development or technical work, within the agreed scope. Burly Wolf is on the Gold Coast and works with businesses across Australia.

The same reasoning is written up in Field Notes, in plain English and without the jargon, so you can judge the thinking before you pay for any of it.

FAQ

Common questions

Where is Burly Wolf based and who do you serve?

Burly Wolf is based on the Gold Coast, Queensland. It is a service-area business working with established service businesses across Australia. There is no walk-in office, so the best way to reach us is email at jason@burlywolf.com.au or a call on 0414 209 929.

What does fix-first mean?

Fix-first means we look for the problem before we sell you more marketing. Instead of assuming you need more traffic or a bigger ad budget, we find where customers and revenue are already being lost and fix that first. It usually makes a bigger commercial difference for less spend.

Who runs Burly Wolf?

Jason Johnson. He works with clients directly, so when you deal with Burly Wolf you are dealing with him. His background is covered in the founder section above.

Is Burly Wolf a registered business?

Yes. Burly Wolf is a registered Australian business, ABN 91 963 828 916, based on the Gold Coast, Queensland. It started in 2026 and is built on Jason Johnson's marketing career.

About

More customers. Less waste.

Tell Burly Wolf what is happening. Jason reads every message and replies personally.

Tell us what's not working