Paid Ads

Paid ads should pay their way.

Burly Wolf fixes Google and Meta campaigns that waste money, miss the right customers or cannot prove what they produce.

Talk about your ads See Paid Ads pricing

The problem

Most wasted ad spend is hiding in plain sight.

Leak 01 · getting found

Ad accounts rarely fail loudly. They drift. Budget keeps going to campaigns nobody has questioned in months, the reporting says one thing and the sales inbox says another, and nobody can say which ads are producing customers.

Wasted spend
Targeting that is too broad
Tracking that misses real enquiries
A weak page after the click
Poor-quality leads
Reporting that hides the real result

Paid Ads Fix

An implementation project, not an audit.

Paid Ads Fix

From $3,500

Burly Wolf finds what is wasting money, then makes the agreed changes. You get a fixed account, not a list of suggestions.

Find where the money is going to waste
Fix the measurement so it counts real enquiries
Improve targeting and campaign structure
Check the whole path from click to enquiry
Make the agreed changes
Review what happened once they are live

Landing-page work here means recommendations and light changes. A full rebuild is handled under Websites and Conversion, or as part of a Growth Fix when it is tangled up with the ads.

Ongoing management

Run properly. Improved every month.

Paid Ads Management

From $1,500 / month

For businesses that want their campaigns managed and improved every month. Advertising spend is paid separately to the platforms.

Campaign management and budget control
Testing
Tracking checks
Plain-English reporting
Commercial review

Prices are in AUD. Final scope and price are agreed before work starts.

The difference

An ads problem is often not an ads problem.

Your ads can bring in the right people and the money can still not come back. What happens on the page, whether the enquiry gets counted, whether the lead is any good and whether anyone follows it up all decide whether the spend becomes a customer. Burly Wolf looks across that whole path, because that is often where the real problem is sitting.

Tell the platform what a customer is worthGoogle buys more of whatever you tell it to count. Point it at cheap enquiries and it will find you cheap enquiries. Point it at the outcomes that actually make money and the same budget starts working differently.

Judge it on the money, not the activityClicks, cost per click and conversion rate are useful for running the account and finding faults. They are not the result. Customers and revenue are the result.

Fix the path, not just the accountTracking, the page after the click, lead quality and follow-up are all part of the advertising result. Changing them can matter more than changing the ads.

Who runs it

Run by someone who has spent the budgets.

Across his career Jason has managed more than US$500 million in advertising spend, owning budgets above US$65 million in a single year across more than 50 brands. The teams he led were named Google’s Best In-House Team and Adobe’s APAC Campaign Superstar, and he is a co-founder of Ad Alchemy, a Google Ads AI platform. You work with him directly, not a junior, and if the review shows you do not need us yet, he will say so.

“He developed reporting systems that connected marketing spend directly to return on ad spend, providing visibility and accountability that had not previously existed.”

Jess Kennedy

COO, Beeline (NASDAQ: BLNE)

“Known at Google to be one of the more sophisticated digital marketers in this country.”

Yvonne Cheung

Head of Telco and Travel, Google AUNZ

Endorsements of Jason’s earlier work, not Burly Wolf client results.

Is this a fit?

Who it suits and who it does not.

Worth talking to us

You already spend on Google or Meta
Results have stalled or the leads are poor quality
Your reporting does not match what the business sees
You are not sure whether the ads or the website is the problem
You want experienced judgement, not account admin

Probably not us

You want the cheapest possible ad management
You want ongoing organic social posting
You are not ready to change what is not working

Outcome

What success looks like, and how long it takes.

What success looks like

More of the budget turns into real enquiries and customers, you can see which campaigns produce them, and the waste comes down.

Typical timeframe

The Paid Ads Fix is usually two to three weeks from access to implemented changes. Ongoing management runs month to month.

FAQ

Common questions

Is this just an audit?

No. The review finds the problems, then the agreed changes get made.

Can you review an agency or account we already have?

Yes. You get an honest second opinion on what is working, what is wasted and what to change.

Which platforms do you work with?

Mainly Google Ads and Meta Ads, plus the tracking, landing pages and reporting around them.

Do you manage the spend as well?

Yes. Paid Ads Management runs and improves the campaigns month to month. Advertising spend is paid separately to the platforms.

Can you fix our landing pages too?

The page after the click is always looked at. Bigger rebuilds are scoped separately.

How do you measure success?

By customers and revenue. Clicks and cost per click help us run the account, but they are not the result.

How is it priced?

The Paid Ads Fix starts from $3,500. Paid Ads Management starts from $1,500 per month plus advertising spend. Prices are in AUD.

Paid Ads

Before you increase the budget, fix what it buys.

Tell Burly Wolf what is happening with your ads.

Talk about your ads