Burly Wolf
AI Visibility Check

When a customer asks AI who to use, does it name you?

Run the free Check. See where you show up, which competitors AI names instead, and the first thing to fix. Some businesses are recommended, some are recognised but never put forward, and some are invisible. The Check shows which one you are.

It asks buyer-style questions of ChatGPT (with live web search) and Perplexity, then verifies the businesses they name. The full method is published, including where it stops.

Start the CheckSee a sample result
FreeNo marketing subscriptionNo technical knowledge needed

Before you run the check. We use the details you enter to generate your AI Visibility Snapshot. Your business name, website, category and location may be sent to the technology and AI services needed to produce the result. The Check does not ask for your name or email. Your submission and result are stored so we can provide the Snapshot, respond if you request your complete plan and operate the service. Running the check does not subscribe you to marketing. Please do not enter confidential or sensitive information, or personal details about other people. Read our Privacy Policy.

What you get

A plain result in seconds. Here is the shape of it.

Your Check names your real competitors and sources. This is an illustration so you know what to expect before you run it.

Example Snapshot · illustration only
Sometimes recommended
Riverside Electrical
Electrician · Gold Coast, QLD
When customers ask AI for an electrician on the Gold Coast, you show up sometimes, but competitors show up more often.

In the questions we tested, AI named two nearby electricians with stronger, easier-to-verify profiles. A real Snapshot names them.

Named instead
Volt Bros Electrical ↗Coast Power ↗
Your AI visibility Patchy
InvisibleSometimesRecommended
What AI can and cannot confirm
Who you are and what you doStrong
Google reviews that can be verifiedNeeds work
Service area stated clearlyNeeds work
Google Business ProfileStrong
FAQ content answering buyer questionsMissing
The fixes that matter most

Start here. Of everything we found, these move the needle hardest.

Get your Google reviews verified and linkedOngoing
Fix: Reviews on Google can be independently confirmed, unlike claims made only on your own site.
Spell out your service areaQuick fix
Fix: List the suburbs you cover so AI matches you to nearby searches.
Add plain-language FAQ contentModerate
Fix: Answer the questions customers actually ask, so AI can quote you.
What we would fix first

Your reviews. It is one of the clearest public signals about your business, and usually the fastest of these to improve.

A real Snapshot names your real competitors and ends with your complete plan to fix these, in priority order, reviewed personally.

Where AI looks
AI does not only read your website.

Your reviews, your Google Business Profile, the directories you are listed in and what other sites say about you are all public signals an AI system may draw on. The Check looks at all of it, then reports what the systems we tested actually returned.

ReviewsWhat customers say on Google and elsewhere
Google Business ProfileYour listing, hours, area and category
DirectoriesWhere you are listed across the web
MentionsWhat other sites say about you
Jason Johnson, founder of Burly Wolf

Run by Jason Johnson, a former CMO who owned US$65M+ a year in acquisition budgets across 50+ brands. You work with him directly, not a junior. And if the Check shows you do not need us yet, he will tell you.

“Had a good chat with Jason about our Google Business Profile and FAQ page. He pointed out a few things I'd missed, explained what AI tools look for when recommending businesses and gave me some useful insight into what our competitors are doing. Really helpful chat.”

Matt Lazarus, Report Simple · Google review