Burly Wolf
Fix-first marketing for established service businesses

Find the problem. Fix what matters.

Most marketing problems are not traffic problems. Burly Wolf finds where customers are being lost, then fixes the highest-value leak first.

More customers. Less waste.

Jason Johnson, founder of Burly Wolf, in his Gold Coast office
Where the money actually leaks

The four places customers leak

Most marketing advice says spend more. In an established business the bigger problem is how many buyers you lose along the way.

  1. 01 Getting found

    Search, referrals and now AI. If you are not in the answer, the customer never arrives.

  2. 02 The first impression

    A weak site or unclear message loses the click before it becomes an enquiry.

  3. 03 The chase

    Slow replies, unanswered calls and quotes that never get a second touch.

  4. 04 The comeback

    Past customers who would buy again but are never asked, reviewed or reactivated.

The engagement that follows runs the same order: find it, fix it, prove it. How an engagement runs →

Business owners

What business owners have said.

Every review below is public on Google.

Five-star Google review

“Jason took a proper look at MKI Promo’s marketing and helped us work out what to focus on first. He gave us a clear plan, starting with the website, then reviews, paid ads and the other areas that will support growth. Practical advice, no fluff and easy to understand.”

MKI Promo
Steve
Five-star Google review

“Had a good chat with Jason about our Google Business Profile and FAQ page. He pointed out a few things I’d missed, explained what AI tools look for when recommending businesses and gave me some useful insight into what our competitors are doing. Really helpful chat.”

Report Simple
Matt
Five-star Google review

“Jason gave us a fresh perspective on our marketing at Your Human Resource. He explained things clearly, identified what we should focus on first and gave us practical advice without the hard sell. I’d recommend him to any business wanting straightforward marketing guidance.”

Your Human Resource
Aoife
Read our Google reviews
The first step

This is what $750 buys.

One working session and a written plan you keep: the most important problem named, three fixes worth doing first and a clear next step. Credited in full towards a project started within 30 days.

If the Fix-First Growth Review does not show you at least three specific things worth fixing, you do not pay.

Fix-First Growth Review · illustrative sample$750 fixed
  1. 01The constraintThe ads spend every day but tracking stops at the click. Nobody can say what a lead costs or which campaign pays.
  2. 02Three priority fixes
    • Count calls and quote requests as conversions, so the account optimises for booked work, not clicks.Effort LowCost LowImportance High
    • Pause the campaigns and keywords that have spent for months without one tracked enquiry.Effort LowCost NoneImportance High
    • Ad clicks land on a page built to win the job, not the homepage.Effort MediumCost LowImportance High
  3. 03The next stepFix the measurement before moving the budget. Then cut what does not pay and re-measure.

An illustrative sample, not a real client. Your review is built from your business. We do not publish another business’s plan to sell you yours.

What we fix

Where you win or lose customers.

We do the work, not just the report. And if spending more will not help you yet, we will tell you.

Get found by the right customers

Paid ads, search and AI visibility.

Convert more demand

Websites, messaging and conversion.

Stop losing good enquiries

Tracking, CRM and follow-up.

Several things broken?
A Growth Fix tackles connected problems in one project.
See Growth Fix

You do not need to know which service you need. Most projects cost between $2,500 and $7,500. See services and pricing →

Why trust Burly Wolf

Run by a former CMO.

Jason has spent more than 20 years leading customer acquisition and growth across more than 50 brands. You get that experience without an agency retainer or a full-time CMO.

“He developed reporting systems that connected marketing spend directly to return on ad spend, providing visibility and accountability that had not previously existed.”

Jess Kennedy
COO, Beeline (NASDAQ: BLNE)

“Known at Google to be one of the more sophisticated digital marketers in this country.”

Yvonne Cheung
Head of Telco and Travel, Google AUNZ

“He embodies a solution mindset, willingness to test, and hunger to get results.”

Alex Steeves
Account Executive, Google
US$500M+
Advertising spend managed, career to date
200M+
Customers across the brands grown
US$65M+
A year in acquisition budgets owned
About Burly Wolf

Not sure what needs fixing?

A Fix-First Growth Review names the most important problem and the three fixes worth doing first.

See the $750 Growth Review Run the free AI Visibility Check

Or work out what AI invisibility costs you