Tracking and Follow-up

Know what is working. Stop doing what should be automatic.

Burly Wolf connects marketing, websites and lead systems so you can see what creates customers and follow up without relying on memory.

Talk about Tracking and Follow-up See pricing

The problem

You should not need five reports to get one answer.

Leak 03 · the chase

Many businesses have plenty of data but still cannot say which marketing produces customers, what each customer costs or where leads are being lost.

Which marketing produces customers
What each customer costs
Where leads are getting lost
Which enquiries were never followed up
Which tasks should be automatic

A common situation

A business generates plenty of leads but cannot say which marketing actually created customers, and good enquiries sometimes go cold before anyone follows up. Usually the tracking, the CRM and the follow-up are not connected, so money is spent in the dark and opportunities quietly slip through.

Tracking and Follow-Up Fix

A connected lead and measurement fix.

Tracking and Follow-Up Fix

From $3,500

Not a basic analytics setup. Burly Wolf connects marketing, websites and lead systems so you can see what creates customers and follow up without relying on memory.

Tracking reviewed and the broken events repaired
Lead sources captured, so you know where customers come from
Advertising platforms and analytics connected and cleaned up
CRM and follow-up reviewed, acknowledgement and follow-up automated
The whole flow tested from first click to sales contact
Simple reporting, documented and handed over

The path a customer takes

Ad or referral→Enquiry→CRM stage→Sales contact→Quote or application→Completed customer

Customers and information drop out between these steps: an untracked enquiry, a CRM stage nobody updates, a follow-up that comes too late. The Fix connects the steps so you can see where customers are lost and stop it happening.

Why Burly Wolf

We don't build dashboards.

We show you what is working, what is wasting money and what to do next.

The work should show which marketing creates customers, where leads are being lost and what should happen next. It uses your existing tools where practical.

Prices are in AUD. Final scope and price are agreed before work starts.

Who runs it

Built by someone who had to answer for the spend.

Across his career Jason has managed more than US$500 million in advertising spend, and had to build the reporting that justified it. You work with him directly, not a junior.

“He developed reporting systems that connected marketing spend directly to return on ad spend, providing visibility and accountability that had not previously existed.”

Jess Kennedy

COO, Beeline (NASDAQ: BLNE)

An endorsement of Jason’s earlier work, not a Burly Wolf client result.

Is this a fit?

Who it suits and who it does not.

Worth talking to us

You spend on marketing but cannot tie it to customers
Good enquiries get lost or followed up late
Your reports do not match real business results
You want fewer, clearer numbers, not more dashboards

Probably not us

You want a custom software build
You want reporting with no decisions attached

Outcome

What success looks like, and how long it takes.

What success looks like

You can see which marketing creates customers, what each one costs and fewer good enquiries go cold. Decisions are based on real customers, not guesswork.

Typical timeframe

Usually three to five weeks from access to a working, tested setup.

FAQ

Common questions

Is this just an analytics setup?

No. It is a connected lead and measurement fix. The work links tracking, lead sources and follow-up so you can see what creates customers and act on it.

Can you fix our tracking?

Yes. Burly Wolf cleans up what is measured so the numbers match real business results.

Can you automate lead follow-up?

Yes, using your existing tools, so enquiries get acknowledged and followed up without relying on memory.

Do we need new software?

Usually not. Burly Wolf prefers to connect and use what you already have.

Can you work with our existing CRM and tools?

Yes. Some tools connect more easily than others.

Can you guarantee perfect attribution?

Not every customer can be tracked to a single source, but the aim is a picture clear enough to act on.

How is it priced?

The Tracking and Follow-Up Fix starts from $3,500. Prices are in AUD.

Tracking and Follow-up

Clear numbers. Nothing falls through.

Tell Burly Wolf where the leads are going.

Talk about Tracking and Follow-up