Burly Wolf
Tracking and Automation

Know what is working. Stop doing what should be automatic.

We help small businesses clean up reporting, follow-up, handovers and repetitive work.

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01  ·  The problem

You should not need five reports to get one answer.

Many businesses have plenty of data but still cannot answer:

Which marketing produces customers
What each customer costs
Where leads are getting lost
What needs attention
Which tasks should be automatic
02  ·  Tracking and reporting

Clear numbers. Better decisions.

Campaign tracking
Lead-source tracking
Customer and revenue reporting
Dashboards
Funnel reporting
Attribution reviews
Reporting clean-up
Defining the numbers that matter
03  ·  Automation

Remove the repeat work.

Lead routing
Notifications
Follow-up
Reporting workflows
Data handovers
Repetitive admin
Connecting existing tools
Simple AI-assisted workflows

We use existing tools where practical. Burly Wolf is not a custom software company.

04  ·  How we work

How we work.

01
Find the manual work and missing information.

See what is repeated by hand and what cannot be answered.

02
Decide what is worth fixing.

Not every gap is worth the effort.

03
Build the simplest useful solution.

Use what you already have where it makes sense.

04
Check it helps.

Confirm it saves time or improves the result.

FAQ

Common questions

Can you fix our tracking?

Yes. We clean up what is measured so the numbers match real business results.

Can you build dashboards?

Yes, focused on the few numbers that actually help you decide.

Can you automate lead follow-up?

Often, yes, using your existing tools where practical.

Do we need new software?

Usually not. We prefer to connect and use what you already have.

Can you work with our existing CRM and tools?

Yes, in most cases. Some tools connect more easily than others.

Can you guarantee perfect attribution?

No. Not every customer can be tracked to a single source. We make the picture clear enough to make better decisions.

Tracking and Automation

Clear numbers. Less manual work.

Talk to Jason.

Talk to Jason About Tracking and Automation