Websites and Conversion

Make it easier to choose you.

For established service businesses whose website gets in the way of enquiries, trust or customer choice. Burly Wolf fixes the site you have or rebuilds it leaner.

Talk about your website See website pricing

The problem

A good-looking website can still lose customers.

Leak 02 · the first impression

People leave when they cannot quickly understand what you do, who you help, why to trust you and what to do next.

A common situation

A business gets steady traffic and the website looks perfectly professional, but very few visitors enquire. Usually it is not the design. The copy does not quickly say what the business does, who it helps and why to trust it, so people leave to compare and do not come back.

Website Conversion Fix

Fix the site you already have.

Website Conversion Fix

From $2,500

For a decent existing site that needs clearer messaging, stronger calls to action and a better enquiry path. Improve what you have before rebuilding it. Scope: a maximum of two priority pages, one revision round, and copy and layout changes within your existing website and design system. No new page templates, no new brand system and no structural rebuild. Work requiring any of those becomes a Service Website Rebuild. If that is determined before completion, the Fix pauses and the amount already paid is credited towards the approved Rebuild.

Review of the homepage and the pages that matter
A clearer message and a clearer explanation of what you do
Calls to action that give one obvious next step
Enquiry flow and forms tested end to end
Trust and proof added where it is missing
Priority copy changes and conversion tracking

Service Website Rebuild

Rebuild it leaner, not bigger.

Service Website Rebuild

From $5,500

For established service businesses whose current site is too unclear, outdated or messy to fix properly. A leaner rebuild focused on services, proof, enquiry flow and customer choice, without a large agency project.

A homepage and service pages that say plainly what you do
Copy written to get an enquiry, not to fill space
Enquiry flow and forms set up and working
Proof, FAQs and credentials where buyers look for them
Search and mobile basics done properly
Analytics ready, and support through launch

A clearer site also improves the public business information search engines and AI tools rely on: clear services, locations, proof, FAQs, credentials and consistent business details.

Example homepage line · illustration only

Before
“We provide quality service you can rely on.”

After
“Commercial electrical work for Gold Coast businesses, completed by licensed electricians who understand operating sites.”

Prices are in AUD. Final scope and price are agreed before work starts.

Larger Website Build

When the site needs more scope.

Larger Website Build

From $12,500

For businesses that need more pages, deeper service content, integrations or heavier technical setup. Built to stay clear for customers, search engines and AI tools.

More pages, custom development, complex forms, migrations or system integrations are scoped and agreed up front. This is the larger tier, not the default starting point.

Fix or rebuild

Fix it or rebuild it?

You do not need to know which option you need. We will look at the current site and tell you whether it is worth improving or better to rebuild. This is the shape of the decision, so you can see roughly where you sit.

Website Conversion Fix

From $2,500

Improve the site you have. Homepage, one priority service page, messaging, calls to action, enquiry form and basic conversion tracking.

Moves up when

You need more than two priority pages, a new page template, a new brand system or a structural rebuild.

Usually two to four weeks

Service Website Rebuild

From $5,500

Replace weak foundations with a leaner site built around how customers actually choose.

Moves up when

The business needs many more pages, custom development, migrations or system integrations.

Usually four to seven weeks

Larger Website Build

From $12,500

For businesses needing deeper service content, integrations or heavier technical setup. The larger tier, not the default.

Moves up when

Nothing. This is the top of the ladder and is scoped to its complexity.

Scoped to its complexity

This suits established service businesses with a proven service and real demand whose website holds back enquiries. It is less of a fit if you are testing an unproven idea, want the cheapest possible template or cannot provide content or sign-off.

We lead the structure, messaging and quality control, and trusted specialists we bring in handle the design, build and technical delivery within the agreed scope.

Want to see how AI tools currently understand your business? Run the free AI Visibility Check.

Who runs it

Run by someone who paid for the traffic.

Across his career Jason has managed more than US$500 million in advertising spend, which is a long education in what a page has to do once someone lands on it. You work with him directly, not a junior.

Outcome

What success looks like, and how long it takes.

What success looks like

More of the visitors you already get turn into enquiries, the offer is clear and the next step is obvious. You can see the change in enquiries, not just opinions about the design.

Typical timeframe

A Website Conversion Fix is usually two to four weeks. A Service Website Rebuild is usually four to seven weeks. A Larger Website Build is scoped to its complexity.

FAQ

Common questions

Do I need a fix, a rebuild or a larger build?

Most businesses start with a Conversion Fix. A Service Website Rebuild is for a site too unclear or outdated to patch. A Larger Website Build is for bigger sites with more pages, content or integrations. Burly Wolf will tell you which one fits.

Can you rewrite our website copy?

Yes. Clear, specific copy is often the fastest way to win more customers.

Who does the design and development?

We lead the structure, messaging and quality control, and trusted specialists we bring in handle the design, build and copy within the agreed project price. If you would rather use your own developer, we can brief them instead.

Will a clearer website get us recommended by AI?

A clearer website gives customers, search engines and AI tools better public information to understand what you do. No one can promise AI recommendations, but clearer information is what they rely on. The AI Visibility Check and Sprint are separate offers focused on that directly.

How is it priced?

The Website Conversion Fix starts from $2,500, the Service Website Rebuild from $5,500 and a Larger Website Build from $12,500. Prices are in AUD.

Websites and Conversion

Make the next step obvious.

Tell Burly Wolf what your website is not doing.

Talk about your website