This policy explains how Burly Wolf collects, uses, stores and shares information when you use our website and the AI Visibility Check. Burly Wolf is operated by Jason Johnson trading as Burly Wolf, ABN 91 963 828 916, based on the Gold Coast, Australia. In this policy, “we” and “us” mean Burly Wolf.
We use the Australian Privacy Principles as a guide for how we handle personal information.
When you run the AI Visibility Check, you give us your business name, website, business category, location and, optionally, your main services or focus. The Check does not ask for your name or email. We collect your name and email only if you request your complete plan, and we collect your details if you contact us or sign up to be sent a report.
When we run the Check, we generate and store a result: your visibility status, a plain-English summary, the gaps and any competitors surfaced, and a copy of the Snapshot, together with a reference ID and a timestamp.
When you visit the website, our hosting provider automatically handles standard technical information such as your IP address, browser type and the pages you request. Web fonts are served by Google Fonts, which receives your IP address. We use Plausible Analytics, a privacy-friendly, cookie-free analytics service, to understand aggregate site usage. If you arrive from an online ad or campaign, we store the campaign identifiers (such as a Google click ID and UTM tags) in your browser so we can see which campaigns lead to enquiries. Where we run advertising, Google Analytics and Google Ads may set cookies to measure ad performance. These are on by default, you can turn them off with Decline in the cookie notice, and the essential parts of the site work either way.
We use your information to run the AI Visibility Check and produce your Snapshot, to store the result so we can provide it and, if you ask, prepare your complete plan, to respond to you, and to operate, secure and improve the website and the Check.
We may also use anonymised and aggregated Check results to understand broader AI visibility patterns and to produce benchmark research, such as The State of AI visibility for Australian Service Businesses. Published reporting does not identify individual businesses.
We do not sell your information. Running the Check does not add you to any marketing list. If we offer a mailing list in future, joining it will be a separate, clearly labelled choice that is not ticked by default.
We use trusted third-party services to run the Check and the website. Your information may be handled by:
Your name and email are not sent to the checker engine or the AI service providers. We share information with these providers only to deliver the Check and run the website, or where the law requires it. These providers handle your information under their own terms and privacy practices, which we do not control.
Some of these providers are based in, or store information in, countries outside Australia, including the United States. This means your information may be processed or stored overseas.
We normally retain the Check submission and result stored in our systems for 12 months. We may delete information earlier following a valid request. We may keep records longer if you become a client or there is a genuine legal or business reason to do so.
Hosting, infrastructure and AI service providers may retain technical records or submitted content under their own security, logging and retention practices, which we do not control.
We take reasonable steps to protect your information through our hosting and form providers. No online service can be completely secure, and you submit information at your own risk.
You can ask us to access or correct the information we hold about you, or to delete your submission. We handle these requests by email at privacy@burlywolf.com.au.
If you are not satisfied with how we handle your request, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
The Check is intended for business owners and operators. It is not directed at children, and we do not knowingly collect their information.
Please enter only your own business information. Do not submit confidential information, sensitive personal information, or personal details about other people through the Check.
We may update this policy from time to time. The current version will always be on this page, with its last-updated date.
For any privacy question, you can contact Burly Wolf by email at privacy@burlywolf.com.au.