Trades and Home Services

Turn more local demand into booked work.

Established trades and home-service businesses live or die on local demand and booked jobs. Burly Wolf finds where local enquiries and money are being lost across ads, your website, tracking and follow-up, then fixes the priority work.

Tell us what's not working Run Your AI Visibility Check

01  ·  Who it is for

Built for established local operators.

This suits established electrical, plumbing, solar, air-conditioning, building, roofing, landscaping, pest-control and specialist-maintenance businesses with a proven service and jobs worth winning. It is not built for the cheapest possible website or ad service.

Wasted local advertising spend

Unclear services or service areas

Weak landing pages

Untracked calls and form enquiries

Slow enquiry response

Missing licences, reviews or proof

Leads that never connect to booked jobs

Lead volume measured without job value

These rarely sit alone. A good ad sends people to a weak page, an untracked call never shows in the numbers, and a slow reply loses the job to whoever answered first.

02  ·  First look

What we would look at first.

Every business is different, so this is where we would usually start, not a fixed checklist:

Whether ad spend maps to booked jobs, not just clicks

Whether services and service areas are clear to customers and AI

How fast calls and form enquiries are answered

Whether calls and forms are tracked to a source

Whether licences, reviews and proof are easy to find

Where good enquiries drop out before they become jobs

03  ·  Where to start

Where the fix usually sits.

Paid Ads

From $5,000

Fix local Google and Meta campaigns that waste spend or miss the right jobs.

See Paid Ads →

Websites and Conversion

From $4,000

Make services, areas and proof clear so more visits become enquiries.

See Websites →

Tracking and Follow-up

From $5,000

Track calls and forms to a source and stop fast-moving jobs being lost.

See Tracking →

AI Visibility

Free Check

See whether AI can confirm your services and area, and what to fix.

Run the Check →

Growth Fix

From $10,000

When several of these problems are tangled together in one job.

See Services →

Prices are in AUD and exclude GST. Final scope and price are agreed before work starts.

Is this a fit?

Good fit:

Established operator with a proven service

Jobs worth winning, not the cheapest quote

Already spending on local marketing or ready to

Can handle more booked work

Wants experienced hands on the work, not just an ad button

Less of a fit:

Sole trader wanting the cheapest possible website

Not ready to answer enquiries quickly

Chasing the lowest price over the result

05  ·  Why Burly Wolf

The work stays connected.

Burly Wolf reads the whole path from a local search to a booked job, not just the ad account, and fixes the priority weak point first.

Burly Wolf sets the direction and keeps the priorities clear. The work follows one plan, so you do not have to coordinate several suppliers or explain the same problem twice. Specialists are brought in where their skills are needed.

FAQ

Common questions

Do you only do ads for trades?

No. Ads are often part of it, but the booked-job problem can sit in the website, the tracking or the follow-up. Burly Wolf finds where it actually is.

Can you make our service areas clearer?

Yes. Clear services and service areas help customers, search and AI understand who you cover. That is part of Websites and AI Visibility work.

We get calls but lose jobs. Can you help?

Often, yes. That usually points to tracking and follow-up: untracked calls, slow replies or enquiries that never connect to a booked job.

Is there a minimum ad spend?

No published minimum. Burly Wolf will tell you honestly if the budget is too small to fix profitably.

Trades and Home Services

Tell us what's not working.

Tell Burly Wolf what is happening and we will tell you where we would look first.

Tell us what's not working