Burly Wolf
Trades and Home Services

Turn more local demand into booked work.

Established trades and home-service businesses live or die on local demand and booked jobs. Burly Wolf finds where local enquiries and money are being lost across ads, your website, tracking and follow-up, then fixes the priority work.

See the $750 Growth ReviewRun your AI Visibility Check
Who it is for

Built for established local operators.

This suits established electrical, plumbing, solar, air-conditioning, building, roofing, landscaping, pest-control and specialist-maintenance businesses with a proven service and jobs worth winning. It is not built for the cheapest possible website or ad service. Burly Wolf is led by a former CMO with more than 20 years turning marketing spend into customers across 50+ brands, so an experienced operator reviews where local enquiries are being lost, not a set-and-forget ad account.

  • Wasted local advertising spend
  • Unclear services or service areas
  • Weak landing pages
  • Untracked calls and form enquiries
  • Slow enquiry response
  • Missing licences, reviews or proof
  • Leads that never connect to booked jobs
  • Lead volume measured without job value

These rarely sit alone. A good ad sends people to a weak page, an untracked call never shows in the numbers, and a slow reply loses the job to whoever answered first.

A common situation

Say a plumbing business spends $2,500 a month on Google Ads and the phone still rings. The catch is that half the calls are never logged, the quote that follows takes two days, and the job goes to whoever called back first. The ads are not the weak point. The tracking and the follow-up are.

First look

What we would look at first.

Every business is different, so this is where we would usually start, not a fixed checklist:

  1. Whether ad spend maps to booked jobs, not just clicks
  2. Whether services and service areas are clear to customers and AI
  3. How fast calls and form enquiries are answered
  4. Whether calls and forms are tracked to a source
  5. Whether licences, reviews and proof are easy to find
  6. Where good enquiries drop out before they become jobs
Where to start

Where the fix usually sits.

Paid Ads

Fix local Google and Meta campaigns that waste spend or miss the right jobs.

From $3,500
Websites and Conversion

Make services, areas and proof clear so more visits become enquiries.

From $2,500
Tracking and Follow-up

Track calls and forms to a source and stop fast-moving jobs being lost.

From $3,500
AI visibility

See whether AI can confirm your services and area, and what to fix.

Free Check
Growth Fix

When several of these problems are tangled together in one job.

From $7,500

Prices are in AUD. Final scope and price are agreed before work starts.

Read the guide: AI visibility for Trades →
Is this a fit?

Who it suits and who it does not.

Worth talking to us
  • Established operator with a proven service
  • Jobs worth winning, not the cheapest quote
  • Already spending on local marketing or ready to
  • Can handle more booked work
  • Wants experienced hands on the work, not just an ad button
Probably not us
  • Sole trader wanting the cheapest possible website
  • Not ready to answer enquiries quickly
  • Chasing the lowest price over the result
Why Burly Wolf

The work stays connected.

Burly Wolf reads the whole path from a local search to a booked job, not just the ad account, and fixes the priority weak point first.

FAQ

Common questions

Do you only do ads for trades?

No. Ads are often part of it, but the booked-job problem can sit in the website, the tracking or the follow-up. Burly Wolf finds where it actually is.

Can you make our service areas clearer?

Yes. Clear services and service areas help customers, search and AI understand who you cover. That is part of Websites and AI visibility work.

We get calls but lose jobs. Can you help?

Often, yes. That usually points to tracking and follow-up: untracked calls, slow replies or enquiries that never connect to a booked job.

Is there a minimum ad spend?

No published minimum. Burly Wolf will tell you honestly if the budget is too small to fix profitably.

Trades and Home Services

Start where the money is leaking.

A Fix-First Growth Review names the most important problem and the three fixes worth doing first. Or run the free Check if you want proof before you spend.

See the $750 Growth ReviewRun your AI Visibility Check