Burly Wolf
Professional Services

Make it easier for the right clients to choose you.

Professional firms win on expertise and trust, but their marketing often sounds like everyone else. Burly Wolf makes the expertise clear, the trust visible and the right enquiries easier to win and attribute.

See the $750 Growth ReviewRun your AI Visibility Check
Who it is for

Built for established professional firms.

This suits law firms, accounting firms, recruitment businesses, business advisers, specialist consultants and selected clinics and health services where a new client has enough value to justify properly managed work. Burly Wolf is led by a former CMO with more than 20 years making brands clear and easier to choose across 50+ brands, which is exactly the positioning and trust problem professional firms face.

  • Generic positioning
  • Unclear expertise
  • Weak service or practice-area pages
  • Weak trust signals
  • Unclear credentials
  • Valuable enquiries that cannot be attributed
  • Inconsistent follow-up
  • Websites that sound like competitors
  • AI unable to understand the specialisation

When the website sounds like every competitor, expertise gets lost, trust is harder to earn and the right clients have no clear reason to choose you over the firm next door.

A common situation

Say an accounting firm has real specialists but a website that reads like every other firm. Good prospects visit, cannot tell what the firm is best at and go back to comparing on price. The fix is rarely more traffic. It is saying clearly what the firm does best and making the proof easy to find.

First look

What we would look at first.

Every business is different, so this is where we would usually start, not a fixed checklist:

  1. Whether positioning says something specific, not generic
  2. Whether service or practice-area pages explain the expertise clearly
  3. Whether credentials and trust signals are easy to find
  4. Whether valuable enquiries are attributed to a source
  5. Whether follow-up is consistent
  6. Whether AI can understand and describe your specialisation
Where to start

Where the fix usually sits.

Websites and Conversion

Make expertise, credentials and practice areas clear and specific.

From $2,500
AI visibility

See whether AI understands your specialisation and what to fix.

Free Check
Tracking and Follow-up

Attribute valuable enquiries and make follow-up consistent.

From $3,500
Paid Ads

Where paid acquisition is commercially suitable for the practice.

From $3,500
Growth Fix

When positioning, website and follow-up problems are connected.

From $7,500

Prices are in AUD. Final scope and price are agreed before work starts.

Read the guide: AI visibility for Professional Services →
Is this a fit?

Who it suits and who it does not.

Worth talking to us
  • Established firm with real expertise
  • A new client has meaningful value
  • Wants to sound specific, not generic
  • Ready to make credentials and proof clear
  • Wants experienced judgement on positioning
Probably not us
  • Wants volume leads over fit
  • Not ready to differentiate from competitors
  • Looking only for the cheapest website
Why Burly Wolf

The work stays connected.

Burly Wolf helps a firm say what it is actually good at, make the trust visible and attribute the enquiries that matter, so the right clients have a clear reason to choose you.

FAQ

Common questions

Our site sounds like our competitors. Can you fix that?

Yes. Clearer positioning and specific practice-area pages are usually where this starts, so the right clients have a reason to choose you.

Can you attribute our enquiries?

Often, yes. Tracking and Follow-up work connects enquiry sources so you can see which marketing brings valuable clients.

Do you do paid ads for professional firms?

Where it is commercially suitable. For some firms the bigger win is the website, positioning and follow-up rather than more ads.

Can AI understand our specialisation?

The AI Visibility Check shows whether AI can describe your specialisation and credentials, and what to fix if it cannot.

Professional Services

Start where the money is leaking.

A Fix-First Growth Review names the most important problem and the three fixes worth doing first. Or run the free Check if you want proof before you spend.

See the $750 Growth ReviewRun your AI Visibility Check