AI Visibility Tools

Do you need a checker, a tracker or someone to fix the problem?

Free checkers, professional tracking platforms and Burly Wolf solve different problems. Here is the difference in plain English.

Run your AI Visibility Check See how Burly Wolf helps

Start here

Start with what you actually need.

Free checker

I want a quick result.

A free checker may be enough for a fast indication of whether you appear in AI answers.

Professional tracker

I need ongoing tracking.

A professional tracking platform may fit, monitoring mentions, prompts and competitors over time.

Burly Wolf

I want it fixed.

Burly Wolf gives a plain-English diagnosis and helps fix the priority issues.

Compared

The three options compared.

Question	Free checker	Professional tracker	Burly Wolf
Who is it for?	Quick self-check	Marketing teams and agencies	Service businesses wanting practical help
What does it measure?	Mentions, prompts or citations	Ongoing visibility and trends	What AI understands, what it misses and what to fix
Does it analyse the website?	Varies by tool	Varies by platform	Yes, where the submitted website can be safely checked
Does it explain the result?	Usually a score or summary	Detailed data and dashboards	Plain-English diagnosis and evidence
Does it prioritise fixes?	Sometimes basic recommendations	Usually requires interpretation	Yes, based on the findings
Does someone help implement it?	No	Usually not included	Yes, where Burly Wolf is engaged
Ongoing tracking	Limited or none	Core capability	Not the current focus
Best choice when	You want a quick indication	You need ongoing monitoring at scale	You want to know what to fix and get help doing it

Categories vary. The table describes what each type of tool usually does, not every product.

Fair view

What each one does well.

Free checkers are fast, easy to try and useful for an initial awareness of whether you appear in AI answers. The limitation is that a score does not always explain what to change next.

Professional tracking platforms suit marketing teams and agencies that need ongoing monitoring across platforms, prompts, competitors and trends. Burly Wolf is not trying to replace enterprise tracking software.

Burly Wolf is built for established service businesses that want to know what is wrong and get the priority issues fixed: a plain-English diagnosis, the evidence behind it and help implementing the changes.

What Burly Wolf produces

A plain diagnosis, not a score.

This is the Snapshot the free Check gives you. Clear result, real competitors, the fixes that matter, what to do first.

Example Snapshot · illustration only

Sometimes recommended

Riverside Electrical

Electrician · Gold Coast, QLD

When customers ask AI for an electrician on the Gold Coast, you show up sometimes, but competitors show up more often.

In the questions we tested, AI named two nearby electricians with stronger, easier-to-verify profiles. A real Snapshot names them.

Named instead

Volt Bros Electrical ↗Coast Power ↗

Your AI visibility Patchy

InvisibleSometimesRecommended

What AI can and cannot confirm

Who you are and what you doStrong

Google reviews that can be verifiedNeeds work

Service area stated clearlyNeeds work

Google Business ProfileStrong

FAQ content answering buyer questionsMissing

The fixes that matter most

Start here. Of everything we found, these move the needle hardest.

Get your Google reviews verified and linkedOngoing

Fix: Reviews on Google can be independently confirmed, unlike claims made only on your own site.

Spell out your service areaQuick fix

Fix: List the suburbs you cover so AI matches you to nearby searches.

Add plain-language FAQ contentModerate

Fix: Answer the questions customers actually ask, so AI can quote you.

What we would fix first

Your reviews. It is one of the clearest public signals about your business, and usually the fastest of these to improve.

A real Snapshot names your real competitors and ends with your complete plan to fix these, in priority order, reviewed personally.

Honest limits

What Burly Wolf does not do.

Track thousands of prompts
Provide an enterprise reporting dashboard
Guarantee that AI will recommend a business
Pretend one score tells the whole story
Recommend work without explaining why it matters

FAQ

Common questions

Is Burly Wolf an AI tracking platform?

No. Burly Wolf focuses on diagnosis, priorities and implementation for established service businesses, not ongoing enterprise tracking.

Is the Burly Wolf Check free?

Yes. The initial AI Visibility Check and Snapshot are free.

Does Burly Wolf check every AI platform?

No. The Check uses the services and questions currently supported by the engine. It does not claim to cover every platform.

Is an AI visibility score enough?

A score can be a useful quick indicator, but it does not always explain what is wrong or what to fix first.

Can Burly Wolf guarantee AI will recommend my business?

Burly Wolf can improve the information AI uses to understand and verify a business, but third-party recommendations cannot be guaranteed.

Should I use Burly Wolf and a tracking platform?

Potentially. A tracking platform can provide ongoing data while Burly Wolf helps interpret the priorities and implement the changes.

AI visibility

Start with the Check.

See what AI understands, what it misses and what to fix first.

Run your AI Visibility Check

Run by Jason Johnson, a former CMO who owned US$65M+ a year in acquisition budgets across 50+ brands. You work with him directly, not a junior. And if the Check shows you do not need us yet, he will tell you.